Occasion
Make a Valentine's Day website instead of a card
Valentine's Day is crowded. Every restaurant is booked, every card says the same thing, and the flowers cost three times what they did last week. A page cuts through that because nobody else made one, and because it is about the two of you rather than about the holiday.
The block people build Valentine's pages around is the Big Question: 'Will you be my Valentine?' with a Yes button and a No button that runs away from their thumb. It is silly, it works on a phone, and it films well if you want to keep their reaction. Around it go the letter, the photos, and the song.
The runaway No button, and why it works
The question block puts a Yes and a No on the screen. When they try to press No, it jumps somewhere else. On the third try it shrinks. When they press Yes, the hearts fall. It works because it is a game rather than a form, and because it gives them the moment of laughing before they get to anything sincere. Two settings matter. First, the question itself: 'Will you be my Valentine?' is the default, but 'Dinner on the 14th, no arguing about where?' is funnier and more useful. Second, the success text, which appears after Yes. Make it specific: the time you are picking them up, the restaurant, what to wear. It makes the Yes feel like it did something in the real world, not just on the page.
Send it in the morning, not at night
Valentine's pages get read on the morning of the 14th, on the way to work or before getting out of bed. Set scheduled unlock to midnight in their timezone and send the link on the 13th; they wake up to the countdown already at zero and the envelope waiting. If you are long distance, a page that opens at seven in the morning their time beats a call at a bad hour for one of you, and it does not need both of you awake. You get the opened email whenever it happens. If you would rather watch them open it, skip the schedule and send the link across the table at dinner instead; the opening moment works the same way in person.
What to put in the letter when you are not a writer
Three sentences are enough. One thing they did this year that you keep thinking about. One thing you are looking forward to doing with them. One line that is only for them, the joke or the nickname or the reference nobody else would get. Skip 'you are my everything' and 'my rock'; both are on every card in the shop right now. The letter block seals your text in an envelope they tap to open, so even sixty words get a proper reveal. If you write more, break it into short paragraphs, because it is being read on a phone with one thumb. The AI assistant can draft a version from a few facts, and it is genuinely useful for getting past the blank box, but the last edit should be yours.
Cheap and thoughtful beats expensive and generic
A published page is a single payment and the recipient keeps it for good. Pair it with something small rather than something pricey. The scratch card block hides a 'coupon' under a layer they scratch off with a thumb: breakfast in bed, a full day where they choose everything, one argument you concede in advance. The prize wheel turns six date ideas into a spin, which is a nicer way to plan the evening than a text saying 'what do you want to do'. The songs block with one song and one line about why it is yours does more than a playlist ever will. None of these take more than five minutes to set up, and together they make the page feel like a whole evening rather than a greeting.
For a first Valentine's Day together
Keep it lighter. Skip the counter, because 'together for 7 weeks' undersells the point, and skip the timeline for the same reason. Go header, Big Question, three photos, one song, and a reasons list with five items, none of them heavy. The reply box at the end is your ending: they write back, you get the email, and the page has done exactly the right amount. If it feels like too much even at that size, the Receipt format helps, because it makes everything a joke first: 'Times you texted first: 41. Times I pretended not to notice: 41.' Dry works better than sweet in the first few months, and the format does the tone for you. Whatever you build, preview it on your own phone before sending. A page that reads as sweet on a laptop can read as a lot on a phone, and the preview link is free.
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Related pages
Start with the Valentine's Day template
A pre-filled page in the Classic format. Change anything, add your photos, preview for free.
Start with this template